Pirelli Trials Persona for FMC
June 30, 2005
SANTA CLARA, Calif. and MILAN, Italy -- Persona Software, Inc., the world's leading developer of SIP-based Personal Mobility Applications that radically improve the mobile user experience, announced today that Pirelli Broadband Solutions, one of Europe's premier broadband access and photonic solutions providers, and Pirelli Labs, the group's R&D centre ofexcellence, has completed a successful trial of the Persona OnePhone™ Personal Mobility Application for Fixed Mobile Convergence (FMC) usingPirelli Broadband Solutions' Discus™ access gateways.
Persona OnePhone enables mobile users to roam seamlessly between WiFi and cellular networks with one phone, one identity, and onephone number. With Persona OnePhone, mobile users can access advanced IPvoice features anywhere, anytime, plus a new world of advanced "PersonalMobility Applications" that provide road warriors and consumers with unprecedented convenience, productivity, control, and savings.
Persona OnePhone is the only network-based FMC solution using the Session Initiation Protocol (SIP) standard, which has been embraced by service providers worldwide and is atthe heart of the IP Multimedia Subsystem (IMS). Persona OnePhone is intrials with leading carriers and service providers worldwide.
Pirelli selected Persona OnePhone for its trial using theadvanced Pirelli wireless VoIP router family after evaluating a number ofcompeting approaches. Pirelli chose Persona's OnePhone because it is theonly SIP-based approach to FMC; the only solution that provides seamless handoff between WiFi and cellular network both when calls are in progress and when they are not; and the only solution that met Pirelli's stringent WLAN security requirements, with support for integrated firewall and VPN(IPSEC) technologies. Furthermore, Persona Software's approach will alsoenable Pirelli to add enhanced Personal Mobility Applications as it rollsout future 3G networks based on IP Multimedia Subsystems (IMS).
"This trial is a key part of our initiatives in the Fixed Mobile Convergence market. We selected Persona Software for the trial because it offers the most advanced FMC application, enabled by our wireless VOIP products. Persona Software offers the only SIP-basedapplications server with full IP voice feature support and mobility applications, placing the company significantly ahead of the competition,"said Giorgio Grasso, CEO of Pirelli Labs. "The Personal Mobility Applications that Persona Software offers are a perfect match to support our efforts to deliver applications with our state-of-the-art broadband access product line, increasing our customers' control, enhancing their convenience, and providing them with significant cost savings."
"Pirelli is among the world's leading companies in providing advanced VoIP solutions and demonstrating Fixed Mobile Convergence," said JD Howard, president and CEO of Persona Software. "Persona's OnePhone will allow Pirelli to enhance its products, increase revenue, reduce churn, and improve margins while offering its customers compelling new services."
PersonaSoftware Inc.
Pirelli SpA
Source: Unstrung